For the past month or two, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found an ideal solution to all my difficulties – local SEO. I contacted a specialist Search engine optimization company providing SEO Local. After analyzing my company and its visibility issues, the SEO team presented me with an Search engine optimization package that included a broad range of strategies designed to enhance the search engine page ranking of my website and drive more traffic and sales. Let’s look at how these strategies worked to advertise my company.
Local Listing Sites: Local SEO uses local listing sites (e.g. Classifieds, Yahoo, Google, Bing etc) that focus on local/geo targeted terms, for optimizing local search results. The SEO Company provided strategies that helped increase the ranking of my small business listing on these websites. Now, when someone searches for Denver-specific data relating to my business, the data on my own business that is stored on each one of these sites appears as a top search result.
With enhanced online visibility, I realize that more local customers have started to visit my website, which can be trying to promote my brand. My service provider took care to select only local listing sites authorized by Google for promoting my small business.
Back linking: Local Search Engine Optimization services include building inbound links to your business website. In keeping with Google’s latest Penguin update, my SEO service provider took care to build backlinks to my website from reliable websites with content relevant to my company. I found that relevancy was crucial because the search engines identify keywords on the basis from the backlinks. Another significant aspect is link speed or the speed in which backlinks are produced. The SEO team built backlinks slowly and systematically, as any unnatural speed might make Google look at my links as spam. Additionally, they also employed tactics such as social bookmarking, article and forum submissions along with other off-page activities. Keyword variations, branded text, and other strategies were adopted to enhance results.
Social Media Promotion: My company also used effective social networking optimization approaches to drive my target market to my website. They built my company profile on popular social network sites like Facebook, Twitter, Google and more and created posts within them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines like google, particularly Google, show search results from social media sites (Facebook, Google , Twitter, and a lot more) these profiles can also be helping drive more organic targeted traffic to my website. The SEO team also promoted my business by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.
Social networking involves the maximum usage of marketing potential with the features (paid advertising facility, contests, business pages in the case of Google , and a lot more) in social media sites. In my experience, centering on a particular social media marketing site for marketing purposes (Facebook Marketing, Twitter Marketing) is the easiest method to promote your business online.
Pay per click advertising advertising (paying money to browse engines to display your website on top search results) is regarded as a strong way to promote business online because of easy implementation, high Return (ROI) and better traceability. The SEO team provided my business with PPC advertising services, also referred to as geo-targeted PPC. The zdgveh was focused on the Denver area, which led to more local customers visiting my website. Both open-ended keywords and focused keywords were utilized inside my geo-targeted PPC.
The regional Search marketing services offered by the SEO company help draw the eye more local customers to my website and helped in the online promotion of my restaurant – a thing that I definitely couldn’t have achieved by myself.
Local SEO services assist in improving the exposure of the business inside a particular geographical area. MOS Search Marketing Services, a professional SEO company offers value-added Local Seo to optimize your internet site and allow you to receive quality online traffic.