T3, the Austin-based innovation agency, this week presented a new digital experience for Genghis Grill Menu, a Mongolian Concepts restaurant brand. T3 redesigned the brand’s website and technology stack from the ground up to deliver a better brand experience and drive online ordering.
“Genghis Grill guests love our interactive and customized dining experience, and we wanted to replicate that personal element and ease of access across our website,” said Doug Willmarth, Chief Marketing Officer, Mongolian Concepts. “Our new site not just delivers a more interactive and user friendly customer experience, but it additionally establishes a good technology and site design foundation that can be extended to back up our other brands efficiently.”
T3 leveraged its extensive restaurant and digital expertise to create an adaptable, mobile-first online ordering and loyalty experience to back up the company’s Genghis Grill brand. T3 is known for its digital transformation within the restaurant space, driving a lot more than $2 billion in sales for its restaurant clients including Pizza Hut, Le Pain Quotidien, Auntie Anne’s, Moe’s Southwest Grill and a lot more.
“We were proud to help Genghis Grill launch a website experience that changes how the brand engages with fans to drive the business forward,” said Ben Gaddis, T3 President. “We worked hard to make the newest site practical and useful, but most importantly, we leveraged customer insights to produce a completely personalized and cohesive experience for guests.”
Enabling the fast and simple customization of Genghis’ Signature Bowls using their 80 ingredients had been a point of emphasis. T3 designed an intuitive process to “Make Your Own” bowl, which makes it simple for customers to blend the meats, vegetables, spices and sauces they want. The site and ordering process also seamlessly integrates to the Genghis Rewards loyalty program, letting customers earn rewards to redeem free or discounted items.
These updates required a whole new technology stack, integration with industry-leading partners including Olo and Punchh, the development of a flexible content management system (CMS) as well as the incorporation of T3’s proprietary Product Enrichment console, that enables for richer information and imagery to become displayed through the menu. These technology improvements, along with a refreshed visual design system, position the newest Genghis Grill site to exceed customers’ expectations with an effortless ordering process.
T3 helps clients build Useful Brands™. It is probably the largest independent agencies in the united states with offices nationwide. Ranked alongside the world’s top innovation agencies, T3 works jointly with Allstate, UPS, 7-Eleven, Capital One, Pizza Hut, Rite Aid, FOCUS Brands (Auntie Anne’s, Carvel, Cinnabon, McAlister’s Deli, Moe’s Southwest Grill and Schlotzsky’s) as well as other clients.
About Mongolian Concepts
Mongolian Concepts will be the leading build-your-own stir-fry restaurant group owning and franchising over 90 Genghis Grill, Flat Top Grill and bd’s Mongolian Grill restaurants. Founded in 1998, Genghis Grill Sunday Hours is renowned for the fresh, hot and healthy food, and gzgtby interactive dining experience. At Genghis Grill, guests can forge their flavor by making a bowl full of exactly what they are craving from over 80 fresh ingredients and flavorful sauces. For additional information, visit genghisgrill.com.