Newk’s Eatery today announces the grand re-opening of all seven locations in its home market of Jackson, Miss., with a new restaurant prototype inspired by the brand’s ‘Project Strive’ initiative. At the milestone of fifteen years since the first unit opened in Oxford, Miss., the brand took pause to seek feedback from guests on what’s important to them.
Guests praised Newk’s for providing the right balance of wholesome and satisfying meals that can be shared in a comfortable dining-room, ordered online or shipped to meet their busy lifestyles. “The goal of Project Strive is to build from what our guests love about Newk’s and evolve the manufacturer to be more aligned for their lifestyles. It comes from our brand pursuit to strive to exceed expectations for those Newk’s guests,” said Michelle Spohnholz, VP of advertising at Newks Soup.
Newk’s has always featured an open kitchen, where guests can see exactly what enters into their meals. Historically, guests have not necessarily been mindful of the brand’s commitment to fresh preparation and careful ingredient selection. The newest prototype features an updated red soffit that reflects the tagline, “Our Kitchen is an Open Book” and lots of fun facts about the components and preparation methods.
“This project connects our brand story using the guest experience with an upgraded restaurant environment, combined with a generous dose of hospitality,” said Mike Clock, president of Newk’s Eatery.
The design and style is contemporary and comfortable with updated light fixtures, new countertops and millwork, tufted booths, hardwood accents, new plate ware and menu boards. Updated artwork will inform the tale of Newk’s roots as being a homegrown brand with a desire for food and family, with their purpose to Strive To Make A Difference with every guest every day. The colour teal, which represents their Newk’s Cares initiative and efforts to increase awareness and funds for research to aid Ovarian Cancer, has additionally been infused into the design in a prominent way. “The brand new teal mosaic tile wall is an important feature that weaves our philanthropic work into the restaurant experience,” said Director of Design, Rachael Myrick.
The restaurant will also feature an updated beverage station for Newk’s signature iced tea and new all-natural lemonade. The exterior is going to be upgraded with new awnings, string lights as well as an inviting patio for families to dine.
“My goal is perfect for guests inside our restaurants to feel the passion behind the Newk’s name, particularly our passion for food and family coming together to nourish meaningful relationships that matter most,” said Newk’s CEO and co-founder Chris Newcomb. “We would like to feed what matters within our Newk’s communities, so guests can be part of wholesome ingredients crafted for real living through scratch-made meals and some of our favorite Newcomb Family Recipes.”
The company aims to carry on to renovate and refresh its restaurant locations across all 16 states since they grow in new and existing communities to Feed What Matters.
About Newk’s Eatery:
Newk’s Eatery is really a fast-casual chain founded on family values and wholesome produced from scratch meals. Our Co-Founder Chris “Newk” Newcomb has curated his family’s original, wholesome and craveable recipes, as well as xmqxdc twists on classic favorites, all while providing guests having a generous portion of hospitality.
Newk’s takes no shortcuts in any way, except within our name. Our kitchen is definitely an open book where we make every meal to order completely from scratch. We hand prep over 50 fresh ingredients daily for hand-crafted salads, sandwiches and pizzas, and marinate, flame grill or oven-roast our protein in-house, without fryers or microwaves, ever. We bake delicious treats and signature Dozen-Layer Cakes in our personal bakery.